Liverpool FC initially asked for us to help with spreading the message of social distancing and general safety for guests who make their way from the car parks to the stadium. Since working with LFC on a variety of project work in the past, they felt that we were the right people for the job. The key message that they wanted to emphasise was the importance of the new guidelines set by the Government, but at the same time they waned to do this in a welcoming way. Using the current equipment (bollards and crowd barriers), we passed this over to our design team to get some ideas flowing!
We ended up designing, printing and supplying correx bollard covers, to ‘dress up’ their current bollards that they have around the ground, along with mesh banners for their crowd control barriers. Both of these products worked well to accommodate the current equipment at the stadium, whilst clearly displaying the guidelines set to protect the guests. All products were designed to the LFC brand to keep a uniform, consistent feel throughout the grounds.