Custom Built Solutions
Vinyl & Print Application
Mobile Campaign
Daniel Wellington Watches
This activation tour was to promote the launch of the client’s, Daniel Wellington Watches, new range of Luxury Watches. Experiential marketing campaigns are a great way of launching a new product into the ever-growing busy market, and when paired with a branded promotional vehicle, your mobile campaign can be seen nationwide!
The Project
For this project, we worked again with Classic French Vans (Promotional Vehicle Hire) and Seed Marketing (a London based Marketing Agency), to turn this vintage style caravan into a branded promotional caravan for a UK wide activation tour. This sleek and sophisticated promo vehicle toured cities including Manchester, Birmingham and Liverpool, finishing the week-long engagement marketing campaign in Bristol.
This promotional vehicle was branded to the Daniel Wellington style, using their primary colours and logo branding. The printed wrap and fitting was all completed by Now Group, using wrap media and cut vinyl details. This experiential marketing tour was a great success for the DW team, attracting many visitors to the launch of their new products. We look forward to the next mobile promotional campaign that may involve a promotional caravan, vintage HY Van branding, or maybe even a custom built catering truck, who knows!
