Project Description

Liverpool FC’s Street Food Catering

Brand development and refurbishment of catering units situated at Anfield – home to the incredible Liverpool Football Club. Project worked on with Classic French Vans.

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Branding & Design

Vinyl & Print Application

Architectural Surfacing

“There’s no noise like the Anfield noise”

 Ian St. John

Situated outside of Anfield, Liverpool, the newly converted shipping container catering units have proven successful with the fans and visitors of Anfield on match days. With kiosks serving burgers, chicken, coffee, fish & chips, pies and pizza – there is something to tantalize everybody’s taste buds. Whether you’re visiting Anfield to watch Liverpool FC embark on their next fixture, or whether you’re in the area and fancied some good old street grub, give some ‘Taste Street’ food a try!

The Project

After previously supplying Liverpool Football Club with two Citroen HY Catering Units, the catering team at Anfield we’re so impressed with our service and quality products, that they asked us to assist with their next project – Taste. Situated outside of Anfield Stadium, Liverpool FC’s shipping container catering units needed a fresh, ‘tasteful’ look. With 6 shipping containers serving all types of street food, each of these needed their own branded graphics.

Starting with the branding, we came up with ‘Taste’ – a concept which has been further extended into further sub-brands. The taste brand has (literally) had it’s stamp put onto each of the shipping containers. It was important to us that the branding was kept consistent – ensuring that the logo appears on each unit.

After the branding was finalised, concept design was needed. Beginning with burgers, we created authentic street styles for each container – choosing specific colour palettes, patterns and textures. Each container has also been refurbished inside, with architectural surface wrapping to suit the external branding. Working with our partner company, Classic French Vans, we fabricated an electronic sign system that allows the units to close down tidily (due to regulations in the area).

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LFC Anfield Internal
TASTE logo
Concept design for Liverpool FC shipping container food kiosks
Liverpool FC shipping container food kiosks--Shipping-Container - Taste Burgers
Liverpool FC shipping container food kiosks--Shipping-Container - Taste Burgers hand made patties
TASTE Stamp logo
Liverpool FC shipping container food kiosks--Shipping-Container - Taste Fish and Chips image
Liverpool FC shipping container food kiosks--Shipping-Container - Pizza container before
Liverpool FC shipping container food kiosks--Shipping-Container - Taste Pizza
Liverpool FC shipping container food kiosks--Shipping-Container - Taste Pizza Serving Food
Liverpool FC shipping container food kiosks--Shipping-Container - Taste burgers
Liverpool FC shipping container food kiosks--Shipping-Container - Taste chicken
The Result

Liverpool FC are extremely pleased with their funky styled street food units, and continue to work with us to evolve their ‘Taste’ brand.

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