After previously supplying Liverpool Football Club with two Citroen HY Catering Units, the catering team at Anfield we’re so impressed with our service and quality products, that they asked us to assist with their next project – Taste. Situated outside of Anfield Stadium, Liverpool FC’s shipping container catering units needed a fresh, ‘tasteful’ look. With 6 shipping containers serving all types of street food, each of these needed their own branded graphics.
Starting with the branding, we came up with ‘Taste’ – a concept which has been further extended into further sub-brands. The taste brand has (literally) had it’s stamp put onto each of the shipping containers. It was important to us that the branding was kept consistent – ensuring that the logo appears on each unit.
After the branding was finalised, concept design was needed. Beginning with burgers, we created authentic street styles for each container – choosing specific colour palettes, patterns and textures. Each container has also been refurbished inside, with architectural surface wrapping to suit the external branding. Working with our partner company, Classic French Vans, we fabricated an electronic sign system that allows the units to close down tidily (due to regulations in the area).