Project Description

LUSH Promo Caravan for Snow Fairy Tour

A pretty in pink promotional caravan wrap for LUSH’s Snow Fairy Marketing Tour.

*Photography courtesy of It’s In Nottingham

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Custom Built Vehicle

Pretty in Pink Design

Mobile Campaign

Promo Caravan Wrap for LUSH

#LUSHLABS

This marketing tour was to promote the the client’s (LUSH) Snow Fairy range. Experiential marketing campaigns are a great way of launching a new product, or promoting existing products, into the ever-growing busy market, and when paired with a branded promotional vehicle, your mobile campaign can be seen nationwide!

*Photography courtesy of It’s In Nottingham

The Project

Another project once again working with the brilliant Classic French Vans. The client approached us to help us with their promo marketing tour by sourcing and branding up a promotional vehicle. The aim of the tour was to promote their bright and bubbly Snow Fairy range, along with providing personalised Snow Fairy gel bottles, tote bags and newly-launched Snow Fairy glow sticks!

With the caravan and tour logistics provided by Classic French Vans, we transformed the custom built vintage caravan into a pretty in pink promo vehicle, fit for a snow fairy! Now Group looked after the print, production and installation side – where we wrapped the front, sides, back and roof of the vehicle, with powder pink backgrounds, fluffy white clouds, and vibrant pink detailing. Along with the caravan printed wrap, we also provided Café Barrier systems and banners to hide the generator and tow-bar of the caravan. Heading straight from our workshop the promo vehicle made it’s way across the country to Nottingham, where it began it’s first day of it’s marketing campaign, and packed the shelving with products from the Snow Fairy range – which was a huge success! Social Distancing measures of course were in place, with the sampling campaign set up safely abiding by COVID guidelines.

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*Above Photography courtesy of It’s In Nottingham

The Result

The first stop of the marketing tour in Nottingham was a huge success! With the pretty in pink ‘Snow Fairy Wagon’ providing personalised bottles, glow sticks and tote bags!

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