Project Description

Adidas & Arsenal FC: Paint it Red Campaign

Branded Vehicle Wrap for Adidas & Arsenal FC’s ‘Paint it Red’ launch, ahead of women’s FA cup final

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Promotional Vehicle

Bright & Bold Wrap

FA Cup Final

Arsenal Vs Chelsea: Women’s FA Cup Final

Red Vs Blue. The North West London derby – a huge fixture in football! Ahead of the FA Cup Final, Arsenal Women’s FC teamed up with Adidas to create ‘Paint it Red Ltd.’, delivering ‘Arsenal Red’ paint to fans across London, led by Arsenal captain Kim Little.

The Project

Ahead of the Women’s FA Cup Final against Chelsea back in December, Arsenal FC paired up with Adidas to create ‘Paint it Red Ltd’ . They required a promotional vehicle to transport captain Kim Little and the tools to paint London red in the build up to the final.

The Now Group team supplied and installed the branded wrap to the VW Crafter in a ‘splashed’ red graphic. Once wrapped, Nick headed down south with the top-secret wrap covered up until he reached the photoshoot destination. Upon arrival, the promotional vehicle was filled with tins of ‘Arsenal Red’ paint and branded paint brushes, ready to give away to the fans.

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Arsenal Paint it Red Campaign Promo Vehicle Captain
Arsenal Paint it Red Campaign Paint Pots
Arsenal Paint it Red Campaign Promo Shoot
The Result

A final match result that The Gunners hadn’t hoped for, but the campaign itself was a great success and our clients were very pleased.

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