Project Description
Promotional Vehicle
Bright & Bold Wrap
FA Cup Final
Arsenal Vs Chelsea: Women’s FA Cup Final
Red Vs Blue. The North West London derby – a huge fixture in football! Ahead of the FA Cup Final, Arsenal Women’s FC teamed up with Adidas to create ‘Paint it Red Ltd.’, delivering ‘Arsenal Red’ paint to fans across London, led by Arsenal captain Kim Little.
The Project
Ahead of the Women’s FA Cup Final against Chelsea back in December, Arsenal FC paired up with Adidas to create ‘Paint it Red Ltd’ . They required a promotional vehicle to transport captain Kim Little and the tools to paint London red in the build up to the final.
The Now Group team supplied and installed the branded wrap to the VW Crafter in a ‘splashed’ red graphic. Once wrapped, Nick headed down south with the top-secret wrap covered up until he reached the photoshoot destination. Upon arrival, the promotional vehicle was filled with tins of ‘Arsenal Red’ paint and branded paint brushes, ready to give away to the fans.
