Project Description
Vinyl Print Application
Design & Planning
Graphic Installations
MyPura
Affordable, eco-friendly baby products that help people to take care of the planet, just by taking care of their family.
The Project
Having worked with Faye and Guy on various projects in the past, including The World’s Famous Grotto in Liverpool, they reached out to us to seek our help on their next challenge! MyPura was in need of some office branding, and the team at Now Group were on hand to help!
The brief was to liven up the plain white walls with some vibrant brand colours, and complimentary printed graphics. The exterior signage also needed a new ‘eco’ transformation too, to keep in line with MyPura’s ethos of saving the planet, one plastic wipe at a time!
Our team headed over to Cheshire to complete the install over several sessions. We transformed the bland white walls of the rooms throughout the office with Pura coloured paint, colour-matched to their brand pantones. We then colour-matched our print files ready for the branded door wraps and window graphics. We also dotted printed testimonials around the office along with wrapping quirky baked beans tins which were installed as a light fixture!
For the signage, they opted for softwood framed signboards with cut vinyl lettering. These were installed above the entrance, both gable ends and also a smaller buzzer sign at the front doors.
The entire office is now filled with Pura branded graphics, baby faces and kooky catch phrases. We branded up various doors and walls across the reception, corridors, boardroom, reception and staircase, ensuring consistency throughout.